Collection: Born x Raised

Born x Raised is a streetwear brand that embodies the ethos of its west coast roots. Established by Santo and 2Tone in 2013, the brand reflects the true nature of its founders and the community they were raised in. With a fearless and unapologetic attitude, Born x Raised sets itself apart with its striking designs and graphics. A Brand Founded on Personal Experiences Born x Raised is deeply intertwined with the streets of Los Angeles, where the founders grew up and witnessed the gentrification of their neighborhood. This experience fueled their desire to create a brand that resonates with the authentic voice of the city. The brand's early days were marked by a sticker featuring a Native American chief encircled by the powerful slogan "Genocide by Gentrification," boldly speaking out against the displacement of the community. Authenticity at the Core Spanto, the founder, asserts that Born x Raised draws inspiration from nothing but itself, as the brand is a true reflection of his personal experiences.